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Know what content wins before you spend.
Analyze competitor brands on Instagram and TikTok, shortlist creators to work with, and run campaign collections with CPV and efficiency ROI, then turn winning patterns into briefs your team can ship.
Built for marketers who need evidence before the next partnership or content sprint.
- Competitor brands
- Creators to partner with
- Campaign CPV & ROI
Brand content decisions are still too slow
When creative direction lives in opinions, campaigns burn budget before anyone agrees on the formula.
Debates without evidence
Teams argue creative direction without shared proof from the category feed.
Competitor brands stay opaque
You know rivals are posting, but not which hooks and formats are actually winning their feed.
Creator picks on vibes
Partnerships get booked on follower count while nobody has proof of what that creator's clips actually do.
Insights for competitors, creators, and campaigns
Study other brands, vet partners, or review a campaign with spend, CPV, and the hooks that delivered.
Q3 Retinol Campaign
24 clips · 12 creators · Jul 1 – Jul 28
Spend
$4,820
CPV
$0.08
-12% vs last campaign
Eff. ROI
3.4x
Views vs budget share
Views
2.1M
Creators
12
Working
Question hooks + routine demos pull 2.1x median views.
At risk
Talking-head only clips under-index on saves this campaign.
Next move
Shift mid-tier budget to creators with CPV under $0.06.
Who delivered
@mira.skin
CPV $0.05
@glow.by.anika
CPV $0.07
@dermdiary
CPV $0.14
Efficiency ROI = views share ÷ budget share
Hooks that won
- "Retinol without the purge?" cold opens
- Night routine in 3 beats on-screen
- Before/after with timestamp labels
Evidence clips
Need a category read before you shortlist?
Describe the topic in a short brief. ClipSonar maps formats, hooks, and creators winning on Instagram and TikTok, so briefs start from category proof.
Research my topic freeClean-girl skincare routines
Brief: glass-skin AM/PM routines, product demos, and barrier-repair tips for 18–28 on IG + TikTok
Mix
Topics
AM glass-skin routine
34% · 212K
Barrier repair myths
22% · 168K
Drugstore dupes
18% · 141K
Formats
Talking head + product
41% · 198K
Get-ready-with-me
27% · 176K
Text-on-face list
16% · 132K
Hooks
Cold-open confession
"I ruined my barrier chasing glass skin…"
Avg 186K plays
Bold claim + timer
"4 products. 90 seconds. Same glow."
Avg 154K plays
Thumbnail
Face on cover
78%
Product visible
64%
Offer / result
41%
Cover text
89%
Authors leading this topic
Top 5@glowbymaya
@skinlab.jo
@barrier.notes
@clean.cara
@dew.dailyHow brands use ClipSonar
Study other brands, vet creators, or review a campaign, without another week of manual research.
- 1
Analyze brands or creators
Add competitor brand accounts, creators you might partner with, or a set of campaign clip links from Instagram or TikTok.
- 2
See what wins
Surface hooks, formats, and performance patterns. On campaigns, map spend for CPV and efficiency ROI.
- 3
Decide and brief
Pick who to work with, what to steal from competitors, and what your next campaign should ship.
Ask Claude who to cut, keep, or book
Pull competitor, creator, or campaign Insights into Claude, then ship partner shortlists and keep/cut briefs without rebuilding the deck by hand.
- Compare competitor brands and campaign CPV in one pass
- Shortlist creators to work with from evidence, not follower count
- Draft Slack updates and next-campaign UGC hooks from ClipSonar data
Claude
ClipSonar MCP· connected
Who's underperforming in our Q3 Retinol campaign, and who should get more budget?
From ClipSonar: pause @dermdiary (CPV $0.14, 0.8x ROI). Put more budget on @mira.skin and @glow.by.anika (CPV under $0.07).
✦ Based on 24 clips · $4,820 mapped spend
Ask ClipSonar about this campaign…
7 days free.
Pick Pro, get full plan credits for 7 days, and prove ClipSonar on competitor brands, creator shortlists, or a paid campaign.
7 days free. Then $49/mo.
Competitor brands, creator partnerships, and campaign ROI in one toolkit.
Pro
For marketing teams running Instagram and TikTok content at scale.
$79
per month
7 days free · then $49/mo
- 50 Creator Playbooks / month
- 500 Video Analysis / month
- Competitor brand analysis
- Creator vetting & partnerships
- Campaign CPV, ROI & Claude MCP
Need unlimited capacity or custom rollout? See full pricing · Talk to sales.
Brand FAQ
Still deciding if ClipSonar fits competitor research, creator partnerships, or campaign work? These answers cover the objections we hear most. Anything else, email support@clipsonar.com.
Yes. Analyze competitor brand accounts and drop their public Instagram or TikTok clips into a collection to see which hooks, formats, and themes are winning in your category.
Yes. Analyze creator profiles and clips before you brief or book them. See DNA, win patterns, hooks, and performance so partnerships start from proof, not follower count alone.
Analyzing one creator follows a single account over time. Campaign collections group clips across creators or brands for one brief or paid campaign, with optional mapped spend for CPV and efficiency ROI.
No. Paste public Instagram or TikTok links and creator or brand profiles. ClipSonar never needs posting access to your brand account.
Spend is the cost you map to each clip. CPV is total mapped spend divided by views. Efficiency ROI compares a creator or tier's views share to their budget share, so you can see who is overfunded or underfunded.
Yes: 7 days free on Pro, 50 Creator Playbooks and 500 Video Analysis. Billed after 7 days at the regular price.
Yes. ClipSonar MCP lets Claude pull creator and collection intelligence so you can draft partner shortlists, competitor reads, reallocations, and next-campaign briefs from real data.
Stop guessing what to post. Ship what already works.
ClipSonar turns real Instagram and TikTok clips into hooks, formulas, and briefs, so your next campaign starts from proof, not vibes. 7 days free on any plan.
Start analyzing clipsCreator scan
Analyzing @maya.creates…
84%
Top hooks
15 patterns
ROI
3.4x
Velocity
Daily refresh
+42%
Winning formula
Ready for next brief