Creator Analytics

Response shape

Nested fields match the live JSON. Expand mentally as metrics.performance.avgViews, overview.dna.niche, brief.hookTypeLeaderboard[].type, and so on.

• creator_idstringrequired

  Creator id

• authorobjectrequired

  Profile / author summary

• metricsobjectrequired

  Aggregate performance metrics for the analyzed corpus

• overviewobjectrequired

  Insights overview used by the in-app Insights page

• briefobjectrequired

  Campaign brief payload

• trendsobjectrequired

  Time-series trends (arrays may be empty)

metrics

metrics.performance holds the headline stats. analyzedCount is the number of clips included in the run.

{
  "performance": {
    "changes": {
      "viralRatePts": 0,
      "medianViewsPct": -57
    },
    "avgViews": 2646947,
    "viralRate": 0,
    "avgDuration": 37,
    "medianViews": 3161496,
    "reelsAnalyzed": 5,
    "engagementRate": 1.53,
    "postingFrequency": 3.7
  },
  "analyzedCount": 5
}

overview

Common keys include dna, pageMeta, playbook, topReels, performance, whatShowsUp, contentStrategy, and formatPerformance. Some arrays can be empty depending on the corpus. Profile header fields live on top-level author.

{
  "dna": {
    "niche": [
      "Nature and marine biology facts",
      "Science storytelling via b-roll",
      "Animal behavior explanations",
      "Historical documentary tie-ins"
    ],
    "approach": [
      "Posts 3–4 clips weekly",
      "Primary format: b-roll with captions",
      "Opens with story or bold claim",
      "Uses text popups and zoom inserts"
    ],
    "audience": [
      "Curious nature enthusiasts",
      "Science fact seekers",
      "Casual documentary viewers",
      "Marine life fans"
    ],
    "contentStyles": [
      "B-roll heavy with captions",
      "Story-led openings",
      "Bold claims and questions",
      "Slow, observational pacing"
    ],
    "summaryParagraph": "This creator packages nature and science facts as short, story-led clips, using b-roll of animals and natural phenomena to explain hidden biological processes. The top video, at 3.76M views, opened with a story about bubbler crabs cleaning beaches, showing that narrative framing around a visual subject outperforms plain footage. Across the corpus, clips that paired a clear hook with a concrete scientific takeaway consistently drew the largest audiences."
  },
  "pageMeta": {
    "timezone": "Asia/Calcutta",
    "generatedAt": "2026-08-04T12:38:58.803Z",
    "dateRangeEnd": "2026-08-03T22:01:20.000Z",
    "analyzedCount": 5,
    "dateRangeStart": "2026-07-25T13:33:24.000Z"
  },
  "playbook": {
    "visualStyle": {
      "framing": "Broll",
      "setting": "Outdoor",
      "lighting": "Natural",
      "captionsShare": 80
    },
    "editingStyle": {
      "pace": "Slow",
      "devices": [
        "Text Popup",
        "Jump Cut",
        "Zoom",
        "Broll Insert"
      ],
      "sampleSize": 5,
      "approxCutsPerSec": null
    },
    "styleInsight": [
      "Top clip used story-led b-roll, breaking from the corpus's slow observational norm",
      "Bold-claim clip used fast pacing, contrasting with the slow editing style"
    ],
    "publishingHabits": {
      "bestTimesLabel": "Sat, Tue, Sun · 03:00, 21:00",
      "frequencyLabel": "3–4 clips/week",
      "consistencyScore": 100
    }
  },
  "topReels": [
    {
      "title": "Viewers discover how tiny bubbler crabs clean and aerate sandy beaches by forming balls of sand.",
      "views": 3756334,
      "takenAt": "2026-07-25T13:33:24.000Z",
      "contentId": "90c934f9-ef80-483d-b4ec-23775d847036",
      "shortcode": "DbN7eLgRkn0",
      "durationSec": 23.523,
      "thumbnailUrl": "https://sonar-social-media-cache-ap-south-1.s3.ap-south-1.amazonaws.com/analyzer/content/DbN7eLgRkn0/thumbnail.jpg"
    },
    {
      "title": "Viewers discover diatoms, living single-celled algae made of glass that exist everywhere from polar ice to outer space.",
      "views": 3589017,
      "takenAt": "2026-08-02T16:06:23.000Z",
      "contentId": "69d65a68-90e3-4b91-8e0b-eb72c94172c0",
      "shortcode": "DbizWvGg8xr",
      "durationSec": 45.013,
      "thumbnailUrl": "https://sonar-social-media-cache-ap-south-1.s3.ap-south-1.amazonaws.com/analyzer/content/DbizWvGg8xr/thumbnail.jpg"
    }
  ],
  "performance": {
    "changes": {
      "viralRatePts": 0,
      "medianViewsPct": -57
    },
    "avgViews": 2646947,
    "viralRate": 0,
    "avgDuration": 37,
    "medianViews": 3161496,
    "reelsAnalyzed": 5,
    "engagementRate": 1.53,
    "postingFrequency": 3.7
  },
  "whatShowsUp": {
    "factors": [
      {
        "title": "Story-first framing on visual subjects",
        "shareOfTop": null,
        "description": [
          "Top clip opened with a story about bubbler crabs, not just footage",
          "Story hook appeared in 100% of top clips",
          "Narrative gave the b-roll a reason to exist"
        ],
        "evidenceLabel": "Story hook in 100% of top clips",
        "evidenceContentIds": [
          "90c934f9-ef80-483d-b4ec-23775d847036",
          "69d65a68-90e3-4b91-8e0b-eb72c94172c0"
        ]
      },
      {
        "title": "Bold claims that promise discovery",
        "shareOfTop": null,
        "description": [
          "Diatoms clip used a bold claim about glass algae in space",
          "Claim format hit 3.59M views, second-highest",
          "Positioned the fact as a revelation, not trivia"
        ],
        "evidenceLabel": "3.59M views on bold-claim clip",
        "evidenceContentIds": [
          "90c934f9-ef80-483d-b4ec-23775d847036",
          "69d65a68-90e3-4b91-8e0b-eb72c94172c0"
        ]
      }
    ]
  },
  "contentStrategy": {
    "formatMix": [
      {
        "count": 3,
        "label": "Broll",
        "share": 60,
        "avgViews": 2161408,
        "performanceStars": 2,
        "evidenceContentIds": [
          "90c934f9-ef80-483d-b4ec-23775d847036",
          "3858d56f-8c7e-4602-8f23-ab329c9cc0e0",
          "b92e883f-dc97-4f86-814b-cdd6dd455982"
        ]
      },
      {
        "count": 1,
        "label": "Other",
        "share": 20,
        "avgViews": 3589017,
        "performanceStars": 3,
        "evidenceContentIds": [
          "69d65a68-90e3-4b91-8e0b-eb72c94172c0"
        ]
      }
    ],
    "postingCadence": {
      "bestDays": [
        "Sat",
        "Tue",
        "Sun"
      ],
      "bestHours": [
        "03:00",
        "21:00"
      ],
      "postsPerWeek": 3.7,
      "consistencyScore": 100
    },
    "formatSampleSize": 5
  },
  "formatPerformance": [
    {
      "label": "Broll",
      "share": 60,
      "trend": [
        3756334,
        1363945
      ],
      "avgViews": 2161408,
      "reelCount": 3,
      "viralRate": 0,
      "medianViews": 1487762,
      "engagementRate": 1.3
    },
    {
      "label": "Other",
      "share": 20,
      "trend": [
        3589017
      ],
      "avgViews": 3589017,
      "reelCount": 1,
      "viralRate": 0,
      "medianViews": 3589017,
      "engagementRate": 2.38
    }
  ],
  "topCollaborations": [
    {
      "share": 100,
      "authorId": "0fba10da-7f33-49a1-b6af-fa045bc38ece",
      "avgViews": 3161496,
      "fullName": "Tom Hiddleston",
      "username": "twhiddleston",
      "reelCount": 1,
      "viralRate": 0,
      "isVerified": true,
      "medianViews": 3161496,
      "engagementRate": 2.96,
      "profileImageUrl": "https://sonar-social-media-cache-ap-south-1.s3.ap-south-1.amazonaws.com/analyzer/content/twhiddleston/profile.jpg",
      "evidenceContentIds": [
        "dfd055e5-dcb1-4efa-93d9-b500ca915a14"
      ]
    }
  ]
}

brief

Brief sections power campaign planning UI. Leaderboards and mix objects usually include share, count, avgViews / medianViews, and optional evidence ids.

{
  "structure": {
    "beatTraits": [
      {
        "id": "beat-value",
        "label": "Value beat",
        "winnerShare": 1,
        "restShare": 0.33,
        "lift": 2,
        "direction": "up"
      },
      {
        "id": "beat-hook",
        "label": "Hook beat",
        "winnerShare": 1,
        "restShare": 1,
        "lift": 0,
        "direction": "up"
      }
    ]
  },
  "hookTypeLeaderboard": [
    {
      "type": "BOLD_CLAIM",
      "count": 1,
      "share": 0.2,
      "avgEngagementRate": 2.38,
      "medianViews": 3589017
    },
    {
      "type": "STORY",
      "count": 2,
      "share": 0.4,
      "avgEngagementRate": 1.97,
      "medianViews": 3458915
    },
    {
      "type": "PATTERN_INTERRUPT",
      "count": 1,
      "share": 0.2,
      "avgEngagementRate": 1.53,
      "medianViews": 1240128
    }
  ],
  "ctaTypeLeaderboard": [
    {
      "type": "WATCH_MORE",
      "count": 1,
      "share": 0.2,
      "avgEngagementRate": 2.96,
      "medianViews": 3161496
    }
  ],
  "formatMix": [
    {
      "label": "Broll",
      "share": 60,
      "count": 3,
      "avgViews": 2161408,
      "performanceStars": 2
    },
    {
      "label": "Other",
      "share": 20,
      "count": 1,
      "avgViews": 3589017,
      "performanceStars": 3
    },
    {
      "label": "Talking Head",
      "share": 20,
      "count": 1,
      "avgViews": 3161496,
      "performanceStars": 3
    }
  ],
  "brandMentions": [
    {
      "label": "Disney+",
      "share": 20,
      "count": 1,
      "avgViews": 3161496,
      "performanceStars": 3
    },
    {
      "label": "Hulu",
      "share": 20,
      "count": 1,
      "avgViews": 3161496,
      "performanceStars": 3
    }
  ],
  "audience": {
    "ages": [
      {
        "label": "56+",
        "share": 40,
        "count": 2,
        "avgViews": 2498231,
        "performanceStars": 2
      }
    ],
    "genders": []
  },
  "generatedAt": "2026-08-04T13:15:44.752Z"
}