Collections
What are collections?
Organize Instagram and TikTok research by campaign, competitor set, or client — not by endless saves.
Creators answer: “What is this account doing?”
Collections answer: “What does this brief need?”
A collection groups Instagram and TikTok research around a goal — a campaign, a competitor set, or a client deliverable — so your insights stay organized around the work, not scattered across profiles.
Creators vs collections vs topics
| Creators | Collections | Topics | |
|---|---|---|---|
| Best for | One Instagram or TikTok profile over time | A research goal across themes or accounts | Mapping a category from a short brief |
| Think of it as | “Follow this creator” | “Build this brief” | “What wins in this topic?” |
| Analyzer views | Insights + Clips | Insights + Clips | Insights + Clips |
Learn creators once. Collections and topics feel natural.
When a collection is the right move
- Competitor roundups across several accounts
- Campaign creative research before you pitch or produce
- Client-ready packs of proof clips with spend, CPV, and ROI attached
The payoff
Less “where did I save that clip?”
More “here’s the proof behind this creative direction.”
Start a collection from Collections in the sidebar — then use the same Insights and Clips flow you already know.
Mapping a whole category instead of a hand-picked clip set? Start a topic.
